FEMALE FOUNDED SMALL BUSINESS
Our mission to bring joy through jewellery
Welcome to Lily Charmed, an independent charm boutique where founder Lucy Lee designs jewellery to bring you joy.
Collect and curate your charm jewellery to express your story. Showcase your memories and magical life journey with a modern edge.
Our mission is to empower individuals with our stunning range of unique designs. Our commitment to originality and quality ensures that each piece we offer is a lifetime investment in authentic self-expression
MEET THE FOUNDER
Lucy Lee
Lucy founded Lily Charmed in 2011 after leaving a career in television to focus on finding a work /life balance while raising a young family.
The storytelling, creativity and design talents needed to create entertaining television - translated perfectly to storytelling with jewellery.
Now a family business, run by Lucy and her husband Jon, Lily Charmed started at the kitchen table, and has grown to sell world-wide. Lucy has been designing new creations for Lily Charmed for over ten years, and the thousands of 5-star reviews from customers, and hearing their stories are endlessly inspiring!
Accreditations & Associations
Discover more about our certifications and associations that stand behind the quality, integrity, and excellence of everything we create
Anchor Cert Protect
All of the metal elements within our jewellery have passed the AnchorCert Protect test, indicating that each of our pieces are extremely unlikely to cause an allergic reaction. This leaves you safe in the knowledge that you can wear our products with confidence.
Buy Women Built
We are part of the Buy Women Built (BWB) community which showcases female-founded businesses to harness the power of consumer spending, and create a fairer society.
NAJ
The leading voice in the UK Jewellery industry - shaping professional excellence for its members, helping them become legally compliant and responsible. Every NAJ member is required to abide by the NAJ's Code of Conduct - based on honesty, integrity and professionalism.
EXTRAORDINARY CHARMS
Celebrate your life in Charms
Contemporary keepsakes | Connect to your heritage and traditions | Honor your current passions and loves | Celebrate future goals and ambitions
Use your jewellery to trigger meaning and connection, to your unique family, friends, travels, hobbies, health and more.
Be bold with your choices - become a modern day storyteller - using your jewellery as a canvas for your unique story.
Tell Your Story
Jewellery inspired by you, designed for you, collected by you.
Collect
Collect charms to reflect memories, loves, occasions and future ambitions.
Use charm bracelets and necklaces as a canvas for your charms.
Style
Layer and stack your jewellery - as pure self-expression.
Play with chain and bracelet styles, add charms, add colour, add your personality. You do you!
Share
Gift those you love with charms and jewellery that will bring them joy, so they can start telling their story in jewellery.
Pay it forward
Become a memory collector
Curate your everyday jewellery to express your story
