A good luck charm is an object that is believed to attract positive energy, protection and good fortune to the wearer. Also known as a good luck talisman, amulet or lucky charm, the idea of a good luck charm has been around for thousands of years. Some consider the four-leaf clover, evil eye and horseshoe to be the best lucky charms. however charms for good luck come in a variety of shapes,. sizes and designs. It is also believed that choosing a lucky charm with intention is what gives a good luck charm its meaning, and this in return is what makes a good luck charm do it's work.