OUR STORY
THE BEGINNING
Over a decade of bringing extraordinary jewellery and gifts to happy customers began in 2011, when Founder Lucy Lee created Lily Charmed from her kitchen table.
Leaving a career in Television, Lucy wanted to start a business and find ‘work /life’ balance while raising her young family. Lily Charmed has now grown from one to twelve strong, with Lucy’s husband Jon joining the business in 2015.
Our 10 year anniversary, first Lily Charmed baby and a new website and trade platform.
2021-22
We sell out on QVC live on air. Doctor Who, Jodie Whittaker wears our jewellery! We show our support to the NHS with various offers.
2018-20
Lucy's husband, Jon joins the business and reimagines the brand. We sign a distribution agreement with China and see amazing growth
2015-17
We launch with just 10 charm designs, growing to 50 designs in 2 years. Lily Charmed wins Jewellery Lovers Award, from Jewelstreet with our unique Flying Pig Design
2011-14
OUR ETHOS
We're a predominantly female-run company, founded by Lucy Lee. We care about people; our customers, our staff and our suppliers. Lily Charmed is a family run business and having happy, valued staff is one of our top priorities.
SUSTAINABILITY
Recycled Silver is used to craft ALL our charms. We know jewellery shouldn’t cost the earth, so we are committed to making our jewellery and packaging from sustainable materials, that can be recycled. We assess our manufacturing and packaging processes often so that Lily Charmed can become your go to jewellery brand.
Our efforts to work more sustainably continue.
CUSTOMER SERVICE
Without happy, loyal customers Lily Charmed would not be
here today! Each and every customer is important to us. Your jewellery is produced with care and love, and we want each customer to be thrilled when their jewellery arrives. Thank you for over one and a half thousand 5 star reviews!
Please get in touch hello@lilycharmed.com we
are here to help!
QUALITY & DESIGN
Trends come and go, but good quality design and
craftsmanship are here to stay. We make the jewellery you will treasure for a lifetime. Our founder Lucy, designs Lily Charmed jewellery with her sister Jessica – their aim is create designs that resonate with our customers, bring a smile and emotional connection, so that they will be cherished!