FEMALE FOUNDED SMALL BUSINESS

Our mission to bring joy through Jewelry

Welcome to Lily Charmed, an independent charm boutique where founder Lucy Lee designs Jewelry to bring you joy.

Collect and curate your charm Jewelry to express your story. Showcase your memories and magical life journey with a modern edge.

Our mission is to empower individuals with our stunning range of unique designs. Our commitment to originality and quality ensures that each piece we offer is a lifetime investment in authentic self-expression

Lucy Lee Founder of Lily Charmed Jewellery

MEET THE FOUNDER

Lucy Lee

Lucy founded Lily Charmed in 2011 after leaving a career in television to focus on finding a work /life balance while raising a young family.

The storytelling, creativity and design talents needed to create entertaining television - translated perfectly to storytelling with Jewelry.

Now a family business, run by Lucy and her husband Jon, Lily Charmed started at the kitchen table, and has grown to sell world-wide. Lucy has been designing new creations for Lily Charmed for over ten years, and the thousands of 5-star reviews from customers, and hearing their stories are endlessly inspiring!

Accreditations & Associations

Discover more about our certifications and associations that stand behind the quality, integrity, and excellence of everything we create

Anchor Cert Protect

All of the metal elements within our Jewelry have passed the AnchorCert Protect test, indicating that each of our pieces are extremely unlikely to cause an allergic reaction. This leaves you safe in the knowledge that you can wear our products with confidence.

Buy Women Built

We are part of the Buy Women Built (BWB) community which showcases female-founded businesses to harness the power of consumer spending, and create a fairer society.

 NAJ

The leading voice in the UK Jewelry industry - shaping professional excellence  for its members, helping them become legally compliant and responsible. Every NAJ member is required to abide by the NAJ's Code of Conduct - based on honesty, integrity and professionalism.

EXTRAORDINARY CHARMS

Celebrate your life in Charms

Contemporary keepsakes | Connect to your heritage and traditions | Honor your current passions and loves | Celebrate future goals and ambitions

Use your Jewelry to trigger meaning and connection, to your unique family, friends, travels, hobbies, health and more.

Be bold with your choices - become a modern day storyteller - using your Jewelry as a canvas for your unique story.

Find your charms

Tell Your Story

Jewelry inspired by you, designed for you, collected by you.

Gold Nature Themed Charms in Hand

Collect

Collect charms to reflect memories, loves, occasions and future ambitions.
Use charm bracelets and necklaces as a canvas for your charms.

Gold Charms on Box Link Chain and Charm Carrier Necklace

Style

Layer and stack your Jewelry - as pure self-expression.
Play with chain and bracelet styles, add charms, add Color, add your personality. You do you!

Share

Gift those you love with charms and Jewelry that will bring them joy, so they can start telling their story in Jewelry.
Pay it forward

Become a memory collector

Curate your everyday Jewelry to express your story